Most podcast websites fall into one of two categories: They’re either beautifully designed and functionally useless, or functional but completely forgettable. At Fredhall Assembly, we approach podcast websites differently. We treat them as growth tools first, brand worlds second, and marketing assets always. Because in 2026, a podcast website isn’t just a place to host episodes. It’s where discovery happens, where listeners turn into subscribers, and where a show becomes a br

Most brands don’t have a “marketing problem.” They have a disconnected system problem. Instagram is posting. Google Ads is running. The website exists. But none of it is aligned, so performance looks random, momentum is fragile, and growth feels like luck.

When Spa Sway asked us to help elevate their brand, we approached the project the same way we approach every client at Fredhall Assembly: with research, intention, and a commitment to creative work that moves the needle. Spa Sway has long been known as one of the best spas in Austin, and our goal was simple: build a luxury identity and digital ecosystem that matched the experience people already loved in person. This was a ground-up transformation fueled by brand research, co