What Happens When Instagram, Google Ads, and Your Website Actually Work Together (90 Days)

Fredhall Assembly
6 days ago
3 min read

Most brands don’t have a “marketing problem.” They have a disconnected system problem. Instagram is posting. Google Ads is running. The website exists. But none of it is aligned, so performance looks random, momentum is fragile, and growth feels like luck. In a 90-day sprint, our Austin marketing agency partnered with a premium local services brand to build a more cohesive digital growth engine across organic social, paid search, and on-site behavior... without sacrificing a luxury brand standard.

Here’s what moved in 90 days (and what changed vs. the prior baseline period):

Instagram performance

226,587 total views (up 11.7%)
25,914 accounts reached (up 11.7%)
52.3% of views came from non-followers (strong organic discovery)
3,707 total interactions
79.6% of interactions came from followers (engagement from people who already trust the brand)
4.4% of total views came from ads (meaning the bulk of reach was organic)

Audience growth

11,172 followers total (up 3.2% vs. Oct 26)
Net follower growth: +342

Profile intent signals

6,853 profile activities (up 2.4%)
6,234 profile visits (up 2.7%)
619 external link taps (up 0.3%)

Website traffic

16,226 website visitors
Average monthly traffic increased by approximately 2,000+ visitors since Fredhall Assembly took over
Consistent month-over-month growth, not just one-time campaign spikes
Strong correlation between Instagram content, paid search, and on-site behavior
The key takeaway wasn’t just more traffic. It was better traffic. Users arriving with brand context, intent, and familiarity.

Google Ads (30-day test, not the full 90 days)

We only ran Google Ads for one month; deliberately, so we could validate efficiency before scaling spend.

40,000 impressions
1,260 clicks
$0.35 average CPC
$441 total spend

The approach: full-funnel marketing, built for modern attention spans

We didn’t treat social, paid media, and web as separate projects. We treated them like one system.

Social that’s built to be found, not just liked

The goal wasn’t “post more.” It was to create discoverable content that earns attention from non-followers while still keeping existing followers engaged.

What we leaned into:

Real people and real proof (staff, clients, results, credibility)
Editorial visuals that match a premium brand
Clear, simple CTAs that point somewhere specific (book, browse, learn, tap)
A content mix that doesn’t rely on one format to do all the heavy lifting

That’s how you end up with over half of views coming from non-followers—without needing heavy paid spend behind every post.

Google Ads that drive intent, not just traffic

When you’re running paid search for a local business, the goal isn’t cheap clicks. It’s qualified clicks.

Instead of vague targeting, we built:

Service-based keyword structure (what people actually search when they’re ready)
Local-intent strategy
Landing paths designed to reduce friction (and increase the odds someone takes the next step)
The outcome: strong click volume at a low average CPC during a one-month validation sprint.

A website that behaves like a conversion tool

A website should do two things: confirm the brand and move the visitor forward. When content and paid traffic are aligned, you see it in behavior. Steadier demand, clearer spikes tied to campaigns, and visitors arriving with context instead of confusion.

What this proves (without over-claiming revenue)

We’re not claiming every result belongs to one channel, one campaign, or one partner. Growth is a team sport.

What we can show is this:

When you align organic social content, paid search, and on-site conversion paths, you stop getting “random wins” and start getting repeatable momentum.

That’s the work. That’s the system.

If you’re looking for an Austin marketing agency (and you want the full stack)

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